B.Sc. in Data Science
XP Educação · 2023–2027 · In progress
SEARCH SPECIALIST. BUILDER. TEAM LEAD.Strategy is only
Strategy is only
the beginning.
I connect technical SEO, AI search and engineering to turn search data into things people can use.
Currently coordinating three teams at Núcleo de Performance. My work brings together SEO, content, UX, design, paid media and technology, from diagnosis to implementation.
Since 2021Working in organic search
8 languagesInternational SEO experience
28 domainsOne interactive audit application
Curiosity by nature.
A career built through practice
Select a role to explore my contribution. Some roles overlapped.
Feb 2026 – PresentGrowth Coordinator | SEO, GEO & AI AutomationNúcleo de PerformanceNOW
- Coordinate three teams across SEO, content, UX, social media, design, paid media and IT.
- Built an SEO/GEO audit application with Next.js, Ahrefs, DataForSEO and Claude, turning diagnostics into implementation priorities.
- Built a localized Brazilian content hub and publishing workflows with Python, WordPress and Adobe Experience Manager APIs.
- Created a client delivery portal and shared knowledge bases enriched by client feedback.
- Plan migrations, rebranding, site recovery and conversion-focused web experiences.
Jun 2025 – Feb 2026Growth Coordinator | SEO, Content & Paid MediaPareto+
- Led multidisciplinary delivery across organic acquisition, content, paid media, UX and technology.
- Translated technical findings into roadmaps for crawlability, indexing, structured data and Core Web Vitals.
- Connected SEO with CRO, A/B testing and an ROI model with multichannel tracking.
- Optimized developer documentation and technical content for search discovery.
Jun 2024 – May 2025Growth Expert | SEO SpecialistPareto+
- Owned organic acquisition for e-commerce and lead-generation websites.
- Planned technical, on-page and content experiments, and used performance data to prioritize implementation.
- Combined keyword research, internal linking, competitor analysis and technical investigation.
Aug 2023 – Jul 2024Head of SEO, User Experience & TechnologyGrupo Voitto+
- Led SEO, UX and technology across digital education properties.
- Aligned technical SEO, content and CRO roadmaps with Marketing, Partnerships and Technology.
- Managed the team and engineering backlog for information architecture, indexing and web performance.
Dec 2022 – Nov 2023SEO Product OwnerGrupo Voitto+
- Owned the SEO roadmap and sprint priorities across technical SEO, content and CRO.
- Established KPI reporting and coordinated delivery with marketing, UX and engineering.
- Supported people development through one-to-ones and actionable feedback.
May 2022 – Nov 2023SEO AnalystGrupo Voitto+
- Worked on international SEO across eight languages, including hreflang and multilingual on-page optimization.
- Audited indexation, duplicate content and canonicalization across language versions.
- Built link-building and guest-post partnerships and translated performance data into reports.
Jul 2021 – May 2022SEO Research & Development InternVoitto Digital+
- Researched, wrote and optimized articles and guest posts for educational products.
- Translated and adapted content in English, Spanish and German.
- Connected market research, editorial quality and search intent.
Education
B.Sc. in Electrical & Electronics Engineering
IFSC · Federal Institute of Santa Catarina · 2018–2024
Languages & collaboration
PortugueseNative
EnglishFluent · C1 in CV
SpanishIntermediate
GermanIntermediate
FrenchBasic
Based in Brazil, with flexible overlap for US and European working hours.
